Alejandra Colin

Alejandra Colin is a strategic communications and public relations expert, with more than 12 years of experience in the field and a educational background in Communication Science from Universidad Anahuac of Mexico, as well as a degree in Sports Journalism. Her skills are vast and include: marketing communications, corporate communications, influencer marketing, sponsorships, business development, event management. Her scope of experience spans across Central America, the Caribbean, Mexico and South America – with the majority of the brands she’s worked with falling into consumer goods, lifestyle, technology, sports, fashion, travel and gourmet. Alejandra has developed and managed communication efforts for international brands such as Samsung Electronics Latinamerica, P&G, McKinsey & Company, Ford Motor Company, Lincoln, Barbie, PSA Panama International Port and Aeromexico – as well as several DIAGEO brands (Johnnie Walker, Zacapa, Buchanan’s) and luxury brands such as Tiffany & Co., Escada and Angel Sanchez.Currently, she is the coordinator of all regional initiatives of all of Samsung Electronics Latin-American divisions.