Samsung Festivol 2016 Volleyball Tournament
To generate awareness of the Samsung Galaxy S7 in Puerto Rico and position it as the ideal gadget for outdoor activities in the island, We partnered with the “Festivol 2016” Volleyball Tournament and sponsored it, creating a beach-side space for Puerto Rican beach goers to experience the Samsung Galaxy S7 and its ecosystem of products in all its glory. We branded the entire tournament (even included a stenciled sand logo), created fun experience zones, hosted raffles, gave away promotional items, and even brought in the local radio. We made the 2-week long tournament an amazing experience for the participants and all the families that attended.
The experience zones included: bikes to promote the Gear S2, Surfboards to promote the Gear VR, branded showers to promote the IP68 feature.
Successfully positioned the Samsung Galaxy S7, Gear VR and Gear S2 as a fun, reliable product for the Puerto Rican community
Radio mentions in KQ105
Generated brand awareness and experience to more than 300 in-person consumers
Provided opportunity for consumers to test product features