Julissa Nova has a knack for developing effective communications strategies that drive brand equity, a flair for turning those strategies into success for her clients and a background in journalism. Julissa is truly a one-of-a-kind professional. After 20 years in marketing and communications, the entrepreneurial bug bit her and when the unique opportunity presented itself she founded Prism Group. Today, this self-proclaimed workaholic manages a team of talented Prism rock star professionals who support companies from various industries. Having worked with multinationals and large corporations such as Banco Popular Dominicano, Givenchy, Pfizer Inc., Kmart, Royal Caribbean, Samsung, Infosonics, Lexmark, and Cannon – to name a few – she prides herself in knowing that there is an infinite array of possibilities for her clients and for that reason, she is determined to always hold the light to Prism. Julissa holds two degrees, one in Business Administration from The University of Caribe and the other in Marketing and Public Relations from the Universidad Autónoma de Santo Domingo in the Dominican Republic.