BTL activities allow businesses to reach their target audience through direct initiatives including direct mail, tradeshows, and other touch-points that vary from traditional media platforms such as TV and radio. BTL activities are relatively more affordable options than ATL ones and provide opportunities for direct engagement. They are often recommended for businesses who are interested in generating closer relationships with consumers, rather than mass awareness. The Prism Group is a trusted Latin America Marketing Agency that has developed a plethora of BTL activities for brands such as Samsung and Acer. View our case studies for more details.