Samsung Valentine’s Day/ Mother’s Day Goodwill 

In an effort to increase brand mentions and strengthen relationships with KOL’s across LATAM, we devised a goodwill program that kicked off with Valentine’s Day, in which we provided gift packages to media contacts and influencers for them to keep.


Costa Rica, Dominican Republic, Ecuador, Guatemala, Panama, El Salvador, Honduras, Nicaragua, Puerto Rico, Venezuela


Media Outreach
Influencer Outreach
Goodwill Initiative


More than 200 gifts were sent to KOLs during the Valentine’s Day Campaign (Samsung Lovers Month)
Floral arrangements were sent to women on Mother’s Day
172 media hits
+3M people reached
Editorial pieces