Samsung Valentine’s Day/ Mother’s Day Goodwill
In an effort to increase brand mentions and strengthen relationships with KOL’s across LATAM, we devised a goodwill program that kicked off with Valentine’s Day, in which we provided gift packages to media contacts and influencers for them to keep.
Countries
Costa Rica, Dominican Republic, Ecuador, Guatemala, Panama, El Salvador, Honduras, Nicaragua, Puerto Rico, Venezuela
Services
Media Outreach
Influencer Outreach
Goodwill Initiative
Sourcing/Management
Results
More than 200 gifts were sent to KOLs during the Valentine’s Day Campaign (Samsung Lovers Month)
Floral arrangements were sent to women on Mother’s Day
172 media hits
+3M people reached
Editorial pieces
