Samsung Holiday POP

To promote the new Samsung Galaxy S7 Edge and its ecosystem of products in stores during the 2016 holiday across the Caribbean, The Prism Group produced compelling POP to resemble products during the holidays, and installed them at the designated stores across Miami and the Caribbean.

We produced spec cards (in English and Spanish), flyers and x-banners for a special holiday promotion, x-banners generics for the S7 edge Blue Coral, posters, lightboxes, window stickers, and ceiling banners.


Trinidad & Tobago
Dominican Republic
St. Marteen


Crisis Management
Logistics Coordination
Artwork Development


Generated visibility of the promotional items at point of sale and in windows to draw traffic
Produced ~1,000 promotional pieces
Leveraged the holiday as an opportunity to promote the brand