Samsung Women’s Day Goodwill
As part of the PR strategy to increase buzz on SNS, a Women’s Day Campaign was implemented. It consisted of sharing assets promoting the Samsung Women’s Day Global Campaign with all journalists across SELA region; highlighting the important role that women play in today’s work environment, and sending gift to a selected group of journalists and influencers. The gift boxes had a surprise element (flying faux butterflies) and a sweets.
Media Relations, Influencer Management
Engagement from 125 media/influencers
Social media mentions of the surprise gift boxes