Samsung Black Edition Launch

We launched the Samsung premium home appliance line: Black Edition, across select markets in Latin America, through an aggressive public relations program that leveraged the launch event in the markets in which an event was done.


Panama, Guatemala, Honduras, Dominican Republic, El Salvador


Press Kits, Media Interviews, Media Tours, Influencer Management, Media Partnerships, Press Releases


103 media attendees, 24 influencers, 129 articles, 14 media interviews, PR Value of $569K