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Newsroom Placement | Latin America Public Relations Agency - The Prism Group

Samsung Newsroom Placement

To generate organic consumer awareness of the S6 in Trinidad & Tobago, The Prism Group did a strategic product placement in CCN TV6, organically placing the S6 in the newsroom and providing it to journalists for use during on-the-road assignments. The journalists referenced it during the segments and the station also included a designated hashtag in coverage that was done through the S6.

Countries

Trinidad & Tobago

Services

Media Partnership  
Sponsorship

Results

Product presence in one of Trinidad & Tobago’s most viewed TV stations, CCN TV6
Daily consumer awareness of the product from a credible source
Broadcast and social media coverage