Samsung Newsroom Placement

To generate organic consumer awareness of the S6 in Trinidad & Tobago, The Prism Group did a strategic product placement in CCN TV6, organically placing the S6 in the newsroom and providing it to journalists for use during on-the-road assignments. The journalists referenced it during the segments and the station also included a designated hashtag in coverage that was done through the S6.


Trinidad & Tobago


Media Partnership  


Product presence in one of Trinidad & Tobago’s most viewed TV stations, CCN TV6
Daily consumer awareness of the product from a credible source
Broadcast and social media coverage