Samsung Smart School
The Prism Group partnered with the Ministry of Education in each of the Caribbean islands to create a public relations program around the Samsung Smart School initiative.
We coordinated interviews between relevant media and Samsung spokespersons to share relevant messages about the initiatives at the Samsung Smart Schools. For these interviews, we selected the media, developed a media kit, spokesperson talking points and were present during the interviews.
Media Kit Development
Media awareness around Samsung’s social responsibility efforts
Coverage in top-tier media outlets, reaching the target audience
Print and digital media coverage
$25K in PR Value