Samsung World Cup Partnership

We established a 6-month long partnership with Roman Torres, a famous soccer player in Panama, to serve as Samsung’s image for its AV products. 




Influencer Management, Development of integrated media relations progra, 
Development of artwork, 
Influencer engagement at activations, Influencer and journalist follow-up


19 posts and 3 Instastories on Roman’s Instagram – 1.7M impressions and 55.9K engagements, Use of Roman’s image to promote products at POS, Roman’s signature on Samsung branded promotional items, Participation of Roman in 2 marketing activations, Meet & Greet at the Samsung Brand Shop with 23 journalists, 500+ consumers, 6 on-site interviews, 60 media hits, 60% more sales that day than monthly average sales