The Prism Group specializes in the development and implementation of brand strategy. Our PRISM business model allows us to devise strategies that are tailored to your brand’s needs and audience – but more importantly, speak to your true purpose. When introducing or reintroducing a brand or a product to the market, a sound strategy can identify the differentiation point and create a market place need that resonates with your consumer. The Prism Group is an expert at identifying the “aha!” factor that motivates consumers to have emotional tie-ins with the brand, as well as executing the plans around it. Without an effective brand strategy, differentiation in an already-saturated market becomes a challenge. The Prism Group is a trusted Brand Strategy Development Agency that has supported household brands such as Samsung, Lexmark and others in their brand strategy. View our case studies for more details.