BUSINESS-TO-BUSINESS

Products targeted at other businesses require unique marketing strategies that differ from those in consumer marketing. Business-to-business marketing requires positioning based on profit potential and relationship building. Often, the business is selling a product that is not consumer-oriented (such as steel), and other times, it is selling a product that is consumer-oriented (such as a cellphone plan). While the cellphone plan can be sold directly to consumer, it could also be sold to other businesses for corporate plans. The Prism Group helps you identify the different sales channels and defines the strategic approach for each, including business-to-business marketing. The Prism Group is a trusted Latin America Marketing Agency that has supported brands such as Samsung, Schneider Electric, Acer and many others with business-to-business initiatives. View our case studies for more details.