In the new marketing landscape, there’s an increasing volume, velocity, variety, variability and complexity of information, identified as Big Data – creating a challenge for marketers to utilize information and translate it to suit consumer needs. At The Prism Group, we provide the necessary insights to support internal research toward initiatives like new product developments, or even insights to identify consumer preference in a specific market. However, in addition to being able to provide this helpful information for your internal decision-making, we always utilize insights and analysis as the foundation of our marketing strategies. The Prism Group is a trusted Latin America Marketing Agency that has supported brands such as Lexmark with our insights and analysis offerings. View our case studies for more details.