A marketing alliance consists of a partnership between two or more entities that cooperate jointly to generate visibility of each other. Marketing alliances are a key opportunity to generate additional visibility toward a target audience. When a marketing alliance could support the business strategy, The Prism Group develops the alliance and manages it end-to-end. Alliances vary in scope but they can include: digital alliances, non-competitive alliances, vendor alliances and destination alliances. Alliances are common in advertising, CSR initiatives, promotions, and distribution. The Prism Group vets the opportunities, devises the agreement terms, and manages the relationship to ensure proper brand representation and results. The Prism Group is a trusted Latin America Marketing Agency that has supported brands such as Samsung, Lexmark, Schneider Electric and others in their marketing partnerships efforts. View our case studies for more details.