In the public relations industry – the most important tool in our arsenal is being able to relate to the public. At The Prism Group, public relations lies at the core of all of our other services as the main function is always to connect to the end-audience. Media relations is an exceptional opportunity to generate more awareness and interest as it allows us to tap into brand advocates and third party validation through subject matter experts that have high market visibility – and more importantly, a respected and trusted voice. The Prism Group team is comprised of in-market team members and former journalists who not only understand the media landscape but also how to craft a story that will generate media interest. Additionally, we maximize opportunities for digital coverage by employing social media tactics as well. The Prism Group is a trusted Latin America Crisis Media Relations and Public Relations Agency that has supported brands such as Samsung in their traditional and social media relations programs. View our case studies for more details.