The media is constantly looking for interesting and engaging stories to share with their audience. Through The Prism Group’s media training brand spokespersons are able to learn how to speak in a way that is influential and informative. We teach how to how to use words, tone, and body language to deliver powerful messages. Additionally, we provide training around the messages that should be shared, including: defining the key messages and preparing for difficult questions to ensure that the brand is in control of the interview. Media training is the first step to having direct interactions with the media – which reduces chances of being misquoted and increases coverage opportunities. The Prism Group is a trusted Latin America Marketing Agency that has supported brands such as Samsung in numerous media training programs.