Context
Back in 2018, Samsung sought to build a more meaningful presence on social media—its most influential communication channel—by going beyond traditional influencer marketing. The goal: to turn authentic voices into long-term brand ambassadors who could genuinely embody and amplify the Samsung experience.
Objectives
- Position Samsung as a lifestyle-driven tech brand through social media
- Build a curated influencer network aligned with the brand’s DNA
- Drive high-impact engagement through activations, giveaways, and exclusive content
- Ensure consistency, quality, and scalability across regional markets.
Prism Strategy
Prism created and launched the Samsung Lovers Program (SL), a curated, invitation-only ecosystem designed to turn influencers into brand storytellers by:
- Vetting and selecting talent based on brand affinity, storytelling ability, and niche relevance
- Creating exclusive experiences and content for influencers to activate across their channels
- Repurposing influencer content across Samsung’s earned and owned platforms
- Maximizing reach and engagement through thematic campaigns, FAM trips, and co-created formats like the “Do What You Can’t” Academy.
We don’t just build influencer programs—we build communities that turn brand love into loyalty.
