Back in 2018, Samsung sought to build a more meaningful presence on social media—its most influential communication channel—by going beyond traditional influencer marketing. The goal: to turn authentic voices into long-term brand ambassadors who could genuinely embody and amplify the Samsung experience.

• Position Samsung as a lifestyle-driven tech brand through social media
• Build a curated influencer network aligned with the brand’s DNA
• Drive high-impact engagement through activations, giveaways, and exclusive content
• Ensure consistency, quality, and scalability across regional markets.

In 2019, AVEVA partnered with Prism to establish its voice in Latin America—a region where its presence was limited and the category of industrial software was still niche in media conversations. The challenge was not only to grow visibility, but to sustain it through global shifts, internal transitions, and an evolving market.

• Position AVEVA as a thought leader in industrial software and digital transformation
• Build strong media relationships across priority LATAM markets
• Navigate complex moments, from executive transitions to global disruptions
• Elevate AVEVA’s presence through events, milestones, and proactive storytelling.

As Daikin set its sights on expanding into new markets in Latin America, the brand needed to establish trust, credibility, and relevance with local consumers. The challenge was to stand out in a highly competitive category and position Daikin as the preferred name in air conditioning.

• Build awareness and brand credibility through strategic influencer campaigns.
• Highlight Daikin’s differentiators—comfort, efficiency, and innovation—through authentic, relatable content.
• Drive engagement and perception shifts across key LATAM markets.

Hyatt wanted to showcase the unique charm of its Costa Rican gem, Dreams Las Mareas, to regional media. In a crowded hospitality market, the challenge was to cut through the noise and create coverage that truly captured the destination’s magic — and set the stage for broader brand storytelling across markets.

• Drive awareness and high-quality media coverage for Dreams Las Mareas
• Build strong, lasting relationships with top-tier travel and lifestyle journalists
• Expand Hyatt’s narrative regionally through immersive media experiences and exclusive content.

For years, influencer marketing played a role in Acer’s brand presence—but efforts were sporadic and disconnected. The opportunity was clear: build a structured, long-term strategy that could drive real influence and scale.

• Consolidate Acer’s influencer activity into a cohesive regional program.
• Expand visibility beyond the gaming niche into lifestyle and tech audiences.
• Amplify brand messaging and innovation through high-performing creator content.

When Prism first started working with Samsung, the brand was virtually unknown in Central America and the Caribbean. In a competitive market dominated by global giants, the challenge was to build brand awareness, credibility, and community engagement from the ground up.

• Position Samsung as a leading technology and lifestyle brand in the region.
• Grow awareness, share of voice, and brand preference.
• Support major product launches, store openings, CSR and influencer programs.

Ninja sought to increase its presence in Latin America’s competitive appliance market, with a specific focus on its innovative kitchen line. The challenge was to turn functional products into must-haves—by making them aspirational, relatable, and visible in everyday homes.

• Raise awareness and engagement for key Ninja appliances across Latin America.
• Leverage influencer content to highlight product features and real-life use cases.
• Drive visibility and product affinity by integrating appliances into lifestyle storytelling.

iProov, a global biometric authentication provider, was entering Latin America—a market where brand recognition was low and cybersecurity messaging often fell flat. The challenge: translate technical innovation into accessible, relevant narratives that would build credibility and open doors.

• Generate awareness and position iProov as a leader in biometrics and fraud prevention
• Build trust with regional media, KOLs, and decision-makers
• Drive business conversations through earned visibility and thought leadership

In a saturated beauty tech market, Shark Ninja sought to position its hair styling products—like the Shark FlexStyle and SmoothStyle—as must-haves across Latin America. The challenge: cut through the noise with content that not only looked great, but actually inspired action.

• Increase brand visibility and desirability across LATAM for Shark’s beauty line.
• Engage top-tier beauty influencers to drive organic buzz and social proof.
• Create content that educates and inspires beauty lovers to test and trust the brand.

In the fast-evolving digital payments landscape, Mastercard needed to boost its presence and credibility in the Caribbean, starting in the Dominican Republic and expanding regionally to reinforce its position as the leader in secure, innovative transactions.

• Elevate Mastercard’s brand visibility and thought leadership in priority Caribbean markets
• Support major initiatives like Mastercard Day and strategic partnerships such as the Apple Pay launch
• Build and maintain strong relationships with key journalists, top-tier media, and industry influencers.

Despite its strong global footprint, Acer’s regional presence in media and brand perception was fragmented. The brand needed a long-term PR strategy to establish its voice and claim leadership, particularly in the fast-growing gaming segment.

• Position Acer as a key player in both tech and gaming across Latin America
• Amplify product and brand storytelling through earned media
• Build lasting relationships with top-tier media and regional stakeholders.

In a highly competitive HVAC industry crowded with well-known players, Daikin needed to build awareness and trust in Latin America while positioning itself as an innovator in sustainable and healthy air solutions.

• Increase brand awareness and preference among key audiences.
• Educate the market about Daikin’s innovative solutions, like the R-32 refrigerant and advanced air purifiers.
• Secure consistent earned coverage to drive leadership positioning in the region.