Context
In a highly competitive HVAC industry crowded with well-known players, Daikin needed to build awareness and trust in Latin America while positioning itself as an innovator in sustainable and healthy air solutions.
Objectives
- Increase brand awareness and preference among key audiences.
- Educate the market about Daikin’s innovative solutions, like the R-32 refrigerant and advanced air purifiers.
- Secure consistent earned coverage to drive leadership positioning in the region.
Prism Strategy
For nearly a decade, Prism has worked hand-in-hand with Daikin to:
- Develop and adapt the brand narrative for different LATAM markets.
- Launch product and innovation stories with clear, localized messaging.
- Secure thought leadership opportunities and top-tier media placements.
- Amplify campaigns that showcase Daikin’s commitment to sustainability and healthier air.
Sometimes the biggest shift isn’t in what you say — it’s in who says it, and how often they get heard.
