Stories don’t just describe reality — they shape it.
We blend cultural understanding, sharp strategy, and bold creativity to to craft brand stories that move hearts and inspire action.
Brands have the power — and the responsibility — to shape the impact they leave behind. We push them to think braver, speak louder, and act bolder.
Our Numbers
30
Countries reached
300 +
influencer campaigns that moved people.
600 +
PR initiatives that shaped conversations
50 +
Brands that trusted us to grow their presence across Latin America and the Caribbean
500 +
Influencers who chose to collaborate with us — and keep coming back
We’re Prismers.
Meet the Leadership Team that powers The Prism Group.
President
A passionate perfectionist who puts her whole heart into everything she does, Julissa built PRISM from the ground up with vision, courage, and an unwavering...
As CEO and Founder, she leads the agency’s evolution across Latin America and the Caribbean, empowering a team that combines creativity, purpose, and authenticity in everything they do. For Julissa, leadership begins with empathy — and grows through constant reinvention.
Senior VP Brand PR
A passionate storyteller with a strategic mindset, Limay helps brands connect through communication that feels human, relevant, and meaningful.
At PRISM, she transforms insights into stories that resonate across markets, blending creativity and purpose in every project.
Her approach combines empathy, clarity, and collaboration — always aiming to move people and spark connection.
VP Brand Activation
Organized, empathetic, and deeply people-driven, Yaritza brings strategy and heart together to create brand experiences that truly connect.
At PRISM, she leads event activations and influencer programs across multiple markets, aligning every initiative with each brand’s goals and essence.
Her leadership is grounded in collaboration, creativity, and the conviction that communication is the bridge for everything meaningful.
Head Digital Transformation
Driven by curiosity, precision, and a constant pursuit of smarter ways to work, Claudia transforms complexity into scalable systems that accelerate...
At PRISM, she identifies opportunities, designs solutions, and leads technological innovation with clarity, rigor, and a deep commitment to execution.
Director Content Strategist
A journalist at heart, Yoleida is driven by curiosity, clarity, and a passion for turning ideas into messages that resonate.
At PRISM, she connects teams, clients, and audiences through precise, effective communication — shaping concepts into stories that inform, engage, and move.
With a sharp analytical lens and a growing love for strategic planning, she brings discipline, insight, and authenticity to every project.
Senior Account Director
Calm, patient, and committed to building strong relationships, Julissa brings more than a decade of experience leading Samsung’s regional PR strategy at PRISM.
As a connector between clients, agencies, media, and creators, she ensures alignment, clarity, and cohesion across markets. With nearly thirteen years at the agency, she has played a pivotal role in shaping PRISM’s reputation and helping build the foundation of what the company is today.
Strategic Growth Consultant
A strategic thinker with a sharp eye for patterns and possibilities, Felicitas helps PRISM strengthen its visibility, accelerate growth, and amplify the impact...
From an advisory role, she brings clarity, structure, and a deep understanding of how communication can move people and unlock new opportunities.
Manager, Brand Ambassadors
Dynamic, creative, and people-driven, Daniela combines strategic thinking with a strong sense of collaboration.
At PRISM, she plays a key role in driving excellence across projects — from creative ideas and client relationships to process improvement and team growth.
Her leadership style is rooted in trust, empathy, and shared success.
Manager, Brand PR
Patient, analytical, and grounded in empathy, Aysa brings structure, clarity, and calm to every project.
At PRISM, she plays a key role in organizing processes, mediating with grace, and helping teams move forward with balance and focus.
Her leadership is rooted in listening, transparency, and genuine care for people — values that guide her both personally and professionally.
Manager, Brand Activation
Resolute, charismatic, and deeply empathetic, Laura brings strategy to life by aligning teams, clients, and partners with clarity and intention.
At PRISM, she transforms ideas into action — guiding projects from planning to execution with balance, precision, anda strong sense of collaboration.
Her approach combines calm, determination, a people-first mindset, and an unwavering commitment to making things happen.
Leader Caribbean Region
Driven, empathetic, and endlessly resourceful, Estefany brings determination and heart to every challenge.
At PRISM’s Brand Ambassadors team, she bridges brands, talents, and audiences with a rare ability to solve the impossible, create genuine connections, and move projects forward with clarity, purpose, and unwavering commitment.
Our Manifesto
We believe in the power of stories.
They don’t just describe reality — they shape it.
Brands that understand this don’t just communicate — they influence, transform, provoke.
At Prism, we believe brands have both the power — and the responsibility — to rewrite the stories they tell and the impact they create.
We don’t work with empty narratives or off-the-shelf formulas.
We help brands think boldly, speak with courage, and act with intention.
Our approach blends strategic vision, cultural sensitivity, and fearless creativity.
Because it’s not just about saying something.
It’s about moving people, sparking conversations, and driving results that matter.
Brands that choose to influence — not just exist — are the ones that leave a mark.
And those are the ones we work with.
Our Reach
30 countries.
One regional pulse.
We are a regional communications and public relations agency operating across Latin America and the Caribbean. Our decentralized model allows us to think regionally and act locally.