Context
In the fast-evolving digital payments landscape, Mastercard needed to boost its presence and credibility in the Caribbean, starting in the Dominican Republic and expanding regionally to reinforce its position as the leader in secure, innovative transactions.
Objectives
- Elevate Mastercard’s brand visibility and thought leadership in priority Caribbean markets
- Support major initiatives like Mastercard Day and strategic partnerships such as the Apple Pay launch
- Build and maintain strong relationships with key journalists, top-tier media, and industry influencers.
Prism Strategy
We’ve led an always-on PR strategy built around seasonal relevance and brand authority. Our work includes:
- Campaigns tied to moments of public interest — from hurricane season to cyber awareness
- Media tours and interviews that spotlight local impact and global credentials
- Coverage that amplified APC’s leadership in sustainable and secure infrastructure
- One highlight: a cybersecurity campaign that generated over 850K in organic reach.
- Sustained visibility. Strategic timing. Real results.
Relevance isn’t a moment — it’s an ongoing commitment.
