Context
Ninja sought to increase its presence in Latin America’s competitive appliance market, with a specific focus on its innovative kitchen line. The challenge was to turn functional products into must-haves—by making them aspirational, relatable, and visible in everyday homes.
Objectives
- Raise awareness and engagement for key Ninja appliances across Latin America.
- Leverage influencer content to highlight product features and real-life use cases.
- Drive visibility and product affinity by integrating appliances into lifestyle storytelling.
Prism Strategy
As part of Ninja’s long-term influencer partnership, our strategy focused on turning kitchens into content studios—and everyday users into product advocates:
- Curated a community of lifestyle influencers and foodies to co-create visually rich, high-engagement content.
- Directed storylines around unboxing, cooking, and product transformation moments to build authenticity and appeal.
- Ensured content was both educational and entertaining—showcasing Ninja’s innovation and usability.
- Delivered tangible results, including thousands of likes, high comment engagement, and estimated reach above 140K per post.
Behind every viral recipe is a product that works—and a story that’s worth sharing. Ninja gave us the tools. We just made sure the region saw them in action.
