Context
As Daikin set its sights on expanding into new markets in Latin America, the brand needed to establish trust, credibility, and relevance with local consumers. The challenge was to stand out in a highly competitive category and position Daikin as the preferred name in air conditioning.
Objectives
- Build awareness and brand credibility through strategic influencer campaigns.
- Highlight Daikin’s differentiators—comfort, efficiency, and innovation—through authentic, relatable content.
- Drive engagement and perception shifts across key LATAM markets.
Prism Strategy
To support Daikin’s market expansion, Prism designed and executed an influencer marketing program that combined lifestyle and tech-savvy voices across the region to deliver impact at scale:
- Partnered with creators who could authentically communicate Daikin’s product benefits to diverse audiences.
- Showcased real-life comfort, energy efficiency, and family-friendly features through lifestyle influencers.
- Leveraged tech content creators to break down advanced functionalities and reinforce Daikin’s innovation leadership.
- Maintained consistency in messaging while adapting content formats and tones to suit each market.
It wasn’t just about visibility—it was about relevance. The right creators helped Daikin lead the market, not just enter it.
