Context
For years, influencer marketing played a role in Acer’s brand presence—but efforts were sporadic and disconnected. The opportunity was clear: build a structured, long-term strategy that could drive real influence and scale.
Objectives
- Consolidate Acer’s influencer activity into a cohesive regional program.
- Expand visibility beyond the gaming niche into lifestyle and tech audiences.
- Amplify brand messaging and innovation through high-performing creator content.
Prism Strategy
We transformed Acer’s influencer efforts into a consistent, strategic engine for growth—bridging performance with authenticity across audiences and markets.
- Curated a structured creator ecosystem across gaming, tech, and lifestyle.
- Activated high-impact content around key product innovations.
- Secured long-term collaborations with esports teams and top creators.
- Built a scalable, multi-market program that evolved into the official Acer Influencer Program in 2024.
We didn’t just activate influencers—we activated momentum. And turned Acer into a brand people want to create with.
