Context
In a saturated beauty tech market, Shark Ninja sought to position its hair styling products—like the Shark FlexStyle and SmoothStyle—as must-haves across Latin America. The challenge: cut through the noise with content that not only looked great, but actually inspired action.
Objectives
- Increase brand visibility and desirability across LATAM for Shark’s beauty line.
- Engage top-tier beauty influencers to drive organic buzz and social proof.
- Create content that educates and inspires beauty lovers to test and trust the brand.
Prism Strategy
We designed and activated an influencer strategy with storytelling at its core—transforming product demos into captivating content:
- Partnered with top beauty creators across the region to create immersive, high-performing Reels and posts.
- Orchestrated visually stunning campaigns that showcased hair transformations and product features in relatable, aspirational ways.
- Leveraged influencer credibility to generate engagement, brand love, and conversations—lighting up comment sections and wish lists alike.
- Curated a steady stream of authentic user-generated content to keep momentum going and reinforce product desirability.
In a market where every post competes for attention, we created content that actually stopped the scroll—earning not just views, but trust.
