Context
iProov, a global biometric authentication provider, was entering Latin America—a market where brand recognition was low and cybersecurity messaging often fell flat. The challenge: translate technical innovation into accessible, relevant narratives that would build credibility and open doors.
Objectives
- Generate awareness and position iProov as a leader in biometrics and fraud prevention
- Build trust with regional media, KOLs, and decision-makers
- Drive business conversations through earned visibility and thought leadership
Prism Strategy
What began as an ad-hoc campaign became a long-term partnership. Prism helped iProov:
- Localize its message to resonate with regional realities and security needs
- Secure top-tier media coverage in key markets
- Organize roundtables and direct conversations with influential stakeholders
- Establish its executives as authoritative voices in the cybersecurity space
- We didn’t just simplify the tech — we gave it meaning, momentum, and relevance.
Sometimes the smartest solution in the room is the one that knows how to explain itself first.
