Context
When Prism first started working with Samsung, the brand was virtually unknown in Central America and the Caribbean. In a competitive market dominated by global giants, the challenge was to build brand awareness, credibility, and community engagement from the ground up.
Objectives
- Position Samsung as a leading technology and lifestyle brand in the region.
- Grow awareness, share of voice, and brand preference.
- Support major product launches, store openings, CSR and influencer programs.
Prism Strategy
Over nearly two decades, Prism has become Samsung’s trusted regional partner by:
- Developing strategic narratives for media and social.
- Designing immersive, content-driven activations like escape rooms, learning academies, and influencer experiences.
- Leading multiple “first-ofs” in the region — the first Galaxy launch, the first social media channels, the first stores and offices, the first CSR and influencer programs.
- Securing premium coverage and maximizing synergies across Central America and the Caribbean.
Brand love doesn’t happen by accident — it’s what happens when consistency meets creativity over time.
