Context
Despite its strong global footprint, Acer’s regional presence in media and brand perception was fragmented. The brand needed a long-term PR strategy to establish its voice and claim leadership, particularly in the fast-growing gaming segment.
Objectives
- Position Acer as a key player in both tech and gaming across Latin America
- Amplify product and brand storytelling through earned media
- Build lasting relationships with top-tier media and regional stakeholders.
Prism Strategy
We hit start on a multi-year effort to reposition Acer. Through hundreds of press pieces, high-impact events, and smart media activations, Prism:
- Identified storytelling opportunities that connected with culture, not just specs
- Secured strategic placements that spoke to gamers and tech enthusiasts alike
- Elevated Acer’s reputation through thought leadership and brand voice building
- We didn’t just pitch stories — we built a narrative that scaled.
When a brand finds its voice — and knows how to use it — everything changes.
