Context
Hyatt wanted to showcase the unique charm of its Costa Rican gem, Dreams Las Mareas, to regional media. In a crowded hospitality market, the challenge was to cut through the noise and create coverage that truly captured the destination’s magic — and set the stage for broader brand storytelling across markets.
Objectives
- Drive awareness and high-quality media coverage for Dreams Las Mareas
- Build strong, lasting relationships with top-tier travel and lifestyle journalists
- Expand Hyatt’s narrative regionally through immersive media experiences and exclusive content.
Prism Strategy
What began as a single FAM trip became a long-term partnership through strategic storytelling and media influence:
- Curated immersive experiences that inspired journalists to produce authentic, standout features and social content
- Leveraged each trip to create ripple effects — expanding earned media beyond the destination itself
- Built trusted relationships with key editors, unlocking exclusive stories and front-page placements
- Evolved from one-off projects to high-profile media tours and regional PR.
Sometimes all it takes is one great story — if you know how to make it travel.
