Context
In 2019, AVEVA partnered with Prism to establish its voice in Latin America—a region where its presence was limited and the category of industrial software was still niche in media conversations. The challenge was not only to grow visibility, but to sustain it through global shifts, internal transitions, and an evolving market.
Objectives
- Position AVEVA as a thought leader in industrial software and digital transformation
- Build strong media relationships across priority LATAM markets
- Navigate complex moments, from executive transitions to global disruptions
- Elevate AVEVA’s presence through events, milestones, and proactive storytelling.
Prism Strategy
Over multiple years, Prism became AVEVA’s PR command center in the region. We led:
- Strategic media outreach and executive profiling
- Coordination of the brand’s first-ever press event in Brazil
- LATAM media participation in global activations
- Crisis communications support during the COVID era and key leadership transitions
- More than visibility, we helped AVEVA earn trust—and keep it.
A strong message matters. But what you build over time—through storms and strategy—is what people remember.
